Frederic Alden, Principal, Europe

Frederic leads the European practice of Firebrick. He has over 20 years of experience in the technology industry as an operational executive, entrepreneur and advisor. Fred focuses on the unique competitive, market and revenue challenges facing technology companies in the UK and Europe.

He previously managed the sales and marketing operations for SAP Enterprise Solutions and the e-business units at AtosOrigin where he launched the global outsourcing and e-business divisions. Fred supported the launch of various European enterprise software companies in global markets including the EMEA, Asia and the Americas.

Fred lives in Paris, graduated from Durham University (UK), has an MBA from European University and completed advanced management programs at INSEAD and Stanford Business School.

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