Posted on January 08, 2017
What do successful companies of every size — from Apple and Cisco to Riverbed and Workday — all have in common?
They have a compelling, differentiated story. In our work with over 200 companies, we find that very few companies are able to translate their product, service, or IP into a message that resonates with buyers, clearly differentiates from the competition and captures the imagination of the market. Check out Firebrick’s new video and find out, in less than 3 minutes, how to create a breakthrough positioning story.