Bob is managing director at Firebrick. Bob has over 20 years of experience in the high technology industry and specializes in the creation of break-away strategies and unblocking critical problems to build substantial market value. He has been at the vanguard of innovative positioning strategies for the industry and is a frequent speaker and guest lecturer on this topic. Bob brings a unique combination of operational experience and a strategic viewpoint, which allow him to help both emerging growth companies and global leaders on accelerating substantial revenue growth and unfair market advantage.
Previously, Bob was founder of Marketing Arts, a renowned high-tech marketing consulting firm, and over his career has successfully driven category leadership and differentiation strategies for over 100 companies including VMware, Microsoft, SAP, Oracle, New Relic, as well many new category creators such as Hootsuite, PLEX and Workday.
Bob is a graduate of Indiana University and sits on several advisory and non-profit boards of directors. He is a CYO basketball coach, avid hiker and global traveler and is learning to play the violin.
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