Perspectives

Differentiate or Die: Stop the Geek Speak

Is your company pitch 36 slides of techno jargon?

Are executive buyers turned off by your geek speak?

Are you struggling to find a fresh narrative that brings your product to life?

Stop the Geek Speak, the fifth in a podcast series featuring positioning expert Bob Wright, helps B2B tech execs move away from boring, blah-blahtechno babble and gives your company and product the powerful positioning and language it deserves. Listen now to learn what it takes to wake up the market and inspire your buyers to action.  (podcast length: 4 minutes)

Also available in this series, Symptoms you have a positioning problemPositioning vs. Branding: Clearing up the confusionB2B Positioning, CEO or CMO agenda?, and Is your positioning winning or losing?