Who we are

We are a team of passionate B2B executives with tech-category experience in everything from startups and market disruptors to multibillion-dollar tech giants. We combine real-world operational experience with Jedi positioning skills. Our singular mission is to help our clients think bigger, inspire better and realize their full potential to change their customers' world. We bring operational experience and decades of devotion to the craft of Positioning. We are maniacal about moving the needle for our clients. We are Meaning Makers led by a Possibilitarian, and we love a good story.