Differentiate or Die: Is your positioning winning or losing?
Is your positioning winning or losing?
How do you know?
What are the metrics for success?
The fourth podcast in a new series, Differentiate or Die by positioning expert Bob Wright, gives B2B tech executives a framework for measuring the impact of positioning – and determining if yours is a winner. (Podcast length: 5 minutes)
Also available, the first podcast in this series, Symptoms you have a positioning problem, the second, Positioning vs. Branding: Clearing up the confusion and the third, B2B Positioning, CEO or CMO agenda?