Perspectives

Chris Keene: The Power of Positioning, a CEO Perspective

In this first interview edition of our podcast, Chris Keene, CEO of Gigster is interviewed by Firebrick founder, Bob Wright and Positioning Strategist, Bob Macdonald. Listen to real-world insights into the role positioning plays in disrupting a category and competing against larger, well established competitors. Chris also shares his perspective on the right timing to embark on positioning, who to include and the powerful impact positioning brings to operationalizing a new business strategy. (duration 11 min)