Perspectives

Chris Keene: The Power of Positioning, a CEO Perspective

How do you leverage positioning to pivot a company to a new strategy?
Chris Keene, Gigster CEO and industry tech veteran, shares his real-world insights in this Q&A, including:
  • How powerful positioning supercharges a category disruption strategy
  • Why a provocative point of view disarms well-established competitors
  • The right time to embark on a strategic positioning initiative