Perspectives

Jason Hoffman: The Power of Positioning, a CEO Perspective

Jason Hoffman is one of B2B tech industry’s leading futurists and pioneers of today’s mobile edge and distributed cloud infrastructure technologies. Over his career as founder of Joyent, CTO for Digital Services at Ericsson and current CEO of MobileEdgX, he knows first-hand the power of positioning to support technology innovation. In this Q&A, learn:
  • How can strong positioning motivate customers to act, now?
  • Why it’s important to “use external help and a process” to drive positioning?
  • How does good positioning achieve alignment and create a rallying cry?