Perspectives

Michael Nevins: Landing the US Market, a European perspective

Good positioning has deep transformative impact.

That’s what we heard from Michael Nevins, CMO of Smart Adserver, a Paris-based ad tech company.

In this Q&A, Mike shares how Smart’s recent positioning initiative delivered a compelling narrative for entering the US market. Unexpectedly, the new positioning also drove extremely valuable side effects that are changing the way the company operates – beyond marketing and sales, to operations, R&D, and every employee around the world.