Posted on October 31, 2020
Good positioning has deep transformative impact.
That’s what we heard from Michael Nevins, CMO of Smart Adserver, a Paris-based ad tech company.
In this Q&A, Mike shares how Smart’s recent positioning initiative delivered a compelling narrative for entering the US market. Unexpectedly, the new positioning also drove extremely valuable side effects that are changing the way the company operates – beyond marketing and sales, to operations, R&D, and every employee around the world.