Perspectives

Pete Daffern: The Power of Positioning, a CEO Perspective

Is Positioning the new CEO lever?

And is it best done in-house or using an outside specialist?

We asked Pete Daffern, a veteran tech exec, repeat Firebrick client, and now venture partner advising B2B tech CEOs. In this Q&A he explains:

  • Why “Positioning is fundamental for driving revenue, valuation and setting priorities”
  • Team dynamics that get in the way of internal positioning initiatives
  • The best way to “supercharge” a positioning initiative and accelerate the results it yields for the business