Pete Daffern: The Power of Positioning, a CEO Perspective
Is Positioning the new CEO lever?
And is it best done in-house or using an outside specialist?
We asked Pete Daffern, a veteran tech exec, repeat Firebrick client, and now venture partner advising B2B tech CEOs. In this Q&A he explains:
- Why “Positioning is fundamental for driving revenue, valuation and setting priorities”
- Team dynamics that get in the way of internal positioning initiatives
- The best way to “supercharge” a positioning initiative and accelerate the results it yields for the business