Differentiate or Die: Symptoms you have a positioning problem


Does your company pitch sound just like everyone else’s in your space?

Do your sales reps struggle to explain what’s different and compelling about you?

Are prospects bored to tears with the 38 slides of geek speak in your first call deck?

“Symptoms You Have a Positioning Problem,” the first in a new podcast series featuring positioning expert Bob Wright, helps B2B tech execs quickly assess how they stack up against common positioning challenges. You’ll also learn what it takes to give your company and product the powerful positioning they deserve in today’s noisy B2B tech landscape.

Also available, the second podcast in this series, Positioning vs. Branding: Clearing up the confusion.