Perspectives

Differentiate or Die: B2B Positioning with an Agency or In-House?

You’ve hired a top notch team. Shouldn’t you rely on your in-house team to do your positioning?

B2B Positioning with an Agency or In-House?, the latest podcast in our series featuring positioning expert Bob Wright, explains the pros and cons of using an outside firm for positioning. And how investing in specialized consulting expertise can make sure your product gets the differentiated positioning it deserves. Listen now to learn:

Why an outside perspective matters

Who creates the best positioning (hint: it’s not only the CMO)

How an external party can drive alignment and bring fresh thinking