Differentiate or Die: Setting the foundation for successful positioning

6:39

What has to be in place for positioning and messaging to be successful? What are the requirements? Who should be involved?

How do you operationalize your new Positioning for success?

More than marketing, what parts of the company does good positioning impact?

Setting the Foundation for Successful Positioning, the sixth podcast in our series featuring positioning expert Bob Wright, helps you set your company up for success before, during and after a positioning engagement. Listen now to learn what it takes to be ready to initiate a successful positioning initiative (length: 6 minutes)

Also available in this series, Symptoms you have a positioning problem, Positioning vs. Branding: Clearing up the confusion, B2B Positioning, CEO or CMO agenda?, Is your positioning winning or losing?, and Stop the geek speak.