Often we get calls from B2B tech companies looking for a brand strategy.
To cut through the brand-positioning confusion, we have developed a brand and positioning framework.
Sales thinks your marketing presentations are nice, but they don’t use them.
We recently conducted a survey of 50 technology industry sales leaders to find out if they use the presentation materials they get from marketing
Today more than ever, tech companies are moving a mile-a-minute and marketing executives are looking for quick ways to make a big splash...
After working with almost 300 clients over the past several years, the difference between the winners and losers has become clear
“Different” doesn’t sell. How to set the stage and enable an articulated value proposition that no competitor can match.
In the course of working with over 200 technology companies during the past couple of decades, I have observed a lot of failed strategies.
You’d be surprised how often clients describe their market as “SMB” (small and medium businesses).
A new data-driven approach to finding the highest propensity-to-buy customers.
In our last post, we talked about the challenges B2B tech companies face in identifying the right sales cycles
B2B technology companies, meet your new best customer. The CMO. That’s not a typo, it’s a documented trend.
What we learned from more than 90 IT executives at some of the world’s largest companies.
A change in strategy changes everything. It cannot be undertaken lightly.
Wouldn’t it be nice, we thought, if someone put together a list of questions – to give you a clear picture of your buyer..
What do top technology companies have in common? They tell powerful stories.
B2B has become “B2Any” – and the advent of cloud and SaaS solutions has moved subscription business models with Go-to-Market to the forefront...