B2B technology companies, meet your new best customer. The CMO. That’s not a typo, it’s a documented trend. […]
Who’s writing checks for tech? The CMO.
Category: Articles
Firebrick’s Global Cloud Study, Part 1:
What we learned from more than 90 IT executives at some of the world’s largest companies. […]
8 Symptoms: you know you have a positioning problem when…
A change in strategy changes everything. It cannot be undertaken lightly. […]
How to build your buyer persona: the checklist
Wouldn’t it be nice, we thought, if someone put together a list of questions – to give you a clear picture of your buyer.. […]
Get your story straight
What do top technology companies have in common? They tell powerful stories. […]
Business models become the new disruptor
B2B has become “B2Any” – and the advent of cloud and SaaS solutions has moved subscription business models with Go-to-Market to the forefront… […]