Perspectives

David Hughes: The Power of Positioning, a CEO Perspective

What does it take to create a new market category?
We asked David Hughes, founder and CEO of SD-WAN pioneer Silver Peak. David has taken Silver Peak from concept to market leadership and 75% YOY growth. In this Q&A, David shares his experience on:
  • The role of positioning in fueling category leadership
  • Why positioning is an important CEO/Founder strategy
  • Knowing when the time is right to undertake a positioning initiative