Differentiate or Die: 3 Keys to Run Successful Positioning
After working with more than 400 B2B tech companies, Firebrick Partner Bob Wright has a strong point of view about positioning success. In this Q&A, Bob shares his experience on what it takes, including:
The biggest mistake tech companies make: why do so many positioning initiatives fail?
Why all successful positioning efforts begin with the CEO
When is the right time? Are there telltale symptoms when your positioning needs to change?