Differentiate or Die: When positioning expires


You’ve made the investment to develop a differentiated positioning strategy and a powerful, compelling story that rises above the noise and separates you from the pack.

But that was a year ago….and you’re now asking yourself:

How long should good positioning last?

What happens when a competitor copies our positioning?

Should we restart from scratch or evolve based on what is (or isn’t) working?

Also available in this series, Symptoms you have a positioning problemPositioning vs. Branding: Clearing up the confusionB2B Positioning, CEO or CMO agenda?Is your positioning winning or losing?Stop the geek speakSetting the foundation for successful positioning, and B2B Positioning with and agency or in-house.