Perspectives

Katey Mokelke: Hitting the bullseye with Positioning

You made a big bet with your new positioning, how do you make sure it hits the mark when rolling it out?

Katey Mokelke knows what it takes to successfully navigate the “last mile” of a strategic positioning initiative. Based on her leadership of more than 50 engagements in the past seven years as a Firebrick positioning consultant, Katey discusses the keys to activating a new positioning for maximum impact, including:

  • Getting it right – launching a new positioning strategy
  • Best practices for sales enablement of a new sales pitch
  • Positioning vs. Messaging – what’s the difference?