Differentiate or Die: The World’s Best B2B Tech Presentation


How do you create B2B tech presentations that your sales team actually uses and that inspire customers to say ‘yes’?

Over the last decade, Firebrick has developed transformational Positioning stories for more than 400 B2B tech clients. Masterful storytellers, Bob Wright and Bob Macdonald share their insights, truths and experience on how to make the world’s best presentations, including:

  • The 5 cardinal sins: why most tech sales decks suck
  • Getting it right – the storyline arc
  • The fundamentals of great positioning storylines

Also available in this series, Three Keys for Successful Positioning, Not for the faint of heart, Symptoms you have a positioning problemPositioning vs. Branding: Clearing up the confusionB2B Positioning, CEO or CMO agenda?Is your positioning winning or losing?Stop the geek speakSetting the foundation for successful positioningB2B Positioning with and agency or in-houseWhen positioning expires, and The best product rarely wins.