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Category: Differentiate or Die: Secrets of Silicon Valley

Bite-sized advice and practical tips from B2B positioning experts Bob Wright and Robert Macdonald of Firebrick. The world does not need more boring “me too” geek-speak. Instead learn how your company can accelerate revenue growth through game-changing positioning strategies.

Differentiate or Die: The World’s Best B2B Tech Presentation

Posted on September 22, 2020 (June 29, 2021) by adminfirebk

How do you create B2B tech presentations that your sales team actually uses… […]

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Posted in Differentiate or Die: Secrets of Silicon Valley, PodcastsTagged Podcast

Differentiate or Die: Category creation?

Posted on August 14, 2020 (June 29, 2021) by adminfirebk

Over the past 20 years, Firebrick has been at ground-zero in the formation of multiple B2B tech categories… […]

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Posted in Differentiate or Die: Secrets of Silicon Valley, PodcastsTagged Podcast

Differentiate or Die: 3 Keys to Run Successful Positioning

Posted on August 11, 2020 (June 29, 2021) by adminfirebk

After working with more than 400 B2B tech companies, Firebrick Partner… […]

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Posted in Differentiate or Die: Secrets of Silicon Valley, PodcastsTagged Podcast

Firebrick helped us focus on critical differentiators that are most valued by our prospects and clients. A transformational experience and a transformational result!”

Patricia Harris

Senior Vice President, Solution and Product Marketing, Workday

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