Chris Keene, CEO of Gigster is interviewed by Firebrick founder, Bob Wright and Positioning Strategist, Bob Macdonald.
We get this question all the time: Do I need to create a new category? It turns out that this is THE central challenge...
We hate to break it to you but the old way of doing B2B marketing doesn’t work. It’s time to put a fork in it.
In today’s noisy, crowded B2B market, Positioning moves to the forefront as a key strategic lever...
Today’s crowded, noisy B2B tech market means companies often get mired in the trenches of feature/function wars...
Like it or not, in today’s B2B market landscape the best product rarely wins.
View or download the booklet: Differentiate or Die: Five Keys to Disruptive Positioning
You’ve made the investment to develop a differentiated positioning strategy and a powerful, compelling story that rises above the noise and separates you from the pack.
You’ve hired a top notch team. Shouldn’t you rely on your in-house team to do your positioning?
What has to be in place for positioning and messaging to be successful? What are the requirements? Who should be involved?
Is your company pitch boring your audience? There is a better way.
Is your company pitch 36 slides of techno jargon? Are executive buyers turned off by your geek speak?
Is your positioning winning or losing? How do.you know? What are the metrics for success?
B2B Positioning: Whose job is it anyway? Who in your B2B tech company is responsible for positioning?
What is the difference between branding and positioning? If I am a B2B tech company, do I need both?
Listen to the first in our podcast series about the keys to creating powerful B2B tech positioning stories.