Perspectives

Jason Hoffman: The Power of Positioning, a CEO Perspective

Jason Hoffman is one of B2B tech industry's leading futurists and pioneers of today's mobile edge and distributed cloud...

Pete Daffern: The Power of Positioning, a CEO Perspective

Is Positioning the new CEO lever? And how is it best done? We asked Pete Daffern, a veteran tech exec...

Bill Conner: The Power of Positioning, a CEO Perspective

CEO Bill Connor was brought into SonicWall to turn around the 28-year-old cybersecurity company...

Chris Keene: The Power of Positioning, a CEO Perspective

Chris Keene, CEO of Gigster is interviewed by Firebrick founder, Bob Wright and Positioning Strategist, Bob Macdonald.