Is Positioning the new CEO lever? And how is it best done? We asked Pete Daffern, a veteran tech exec… […]
Pete Daffern: The Power of Positioning, a CEO Perspective
Category: Podcasts
Bill Conner: The Power of Positioning, a CEO Perspective
CEO Bill Connor was brought into SonicWall to turn around the 28-year-old cybersecurity company… […]
Chris Keene: The Power of Positioning, a CEO Perspective
Chris Keene, CEO of Gigster is interviewed by Firebrick founder, Bob Wright and Positioning Strategist, Bob Macdonald. […]
Differentiate or Die: Not for the Faint of Heart
We get this question all the time: Do I need to create a new category? It turns out that this is THE central challenge… […]
Differentiate or Die: The Irrelevance of Marketing
We hate to break it to you but the old way of doing B2B marketing doesn’t work. It’s time to put a fork in it. […]
Differentiate or Die: Positioning: In-house or Outside Agency?
In today’s noisy, crowded B2B market, Positioning moves to the forefront as a key strategic lever… […]
Differentiate or Die: The Art of the Reframe
Today’s crowded, noisy B2B tech market means companies often get mired in the trenches of feature/function wars… […]
Differentiate or Die: The Best Product Rarely Wins
Like it or not, in today’s B2B market landscape the best product rarely wins. […]
Differentiate or Die: 5 Keys to Disruptive Positioning
View or download the booklet: Differentiate or Die: Five Keys to Disruptive Positioning […]
Differentiate or Die: When positioning expires
You’ve made the investment to develop a differentiated positioning strategy and a powerful, compelling story that rises above the noise and separates you from the pack. […]