Is Positioning the new CEO lever? And how is it best done? We asked Pete Daffern, a veteran tech exec… […]
Pete Daffern: The Power of Positioning, a CEO Perspective
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Is Positioning the new CEO lever? And how is it best done? We asked Pete Daffern, a veteran tech exec… […]
CEO Bill Connor was brought into SonicWall to turn around the 28-year-old cybersecurity company… […]
Chris Keene, CEO of Gigster is interviewed by Firebrick founder, Bob Wright and Positioning Strategist, Bob Macdonald. […]
We get this question all the time: Do I need to create a new category? It turns out that this is THE central challenge… […]
We hate to break it to you but the old way of doing B2B marketing doesn’t work. It’s time to put a fork in it. […]
In today’s noisy, crowded B2B market, Positioning moves to the forefront as a key strategic lever… […]
Today’s crowded, noisy B2B tech market means companies often get mired in the trenches of feature/function wars… […]
Like it or not, in today’s B2B market landscape the best product rarely wins. […]
View or download the booklet: Differentiate or Die: Five Keys to Disruptive Positioning […]
You’ve made the investment to develop a differentiated positioning strategy and a powerful, compelling story that rises above the noise and separates you from the pack. […]